Morning Rain. Desert Night. Two scents, one scene. Downtown Desert is inspired by two of TONE’s new fragrance mists.
Pulling from the bottles’ deep purple and vivid orange, I designed and constructed a two-piece set that brought both colors together.
I took the concept downtown and was surrounded by city archictecture, but almost no people. The near-empty streets turned downtown into its own kind of desert, creating contrast between two environments that rarely have emptiness in common. I was surrounded by buildings instead of sand.
That emptiness gave the shoot its name and its setting. Downtown Desert plays on the scents themselves and the environment around them.