I designed a virtual retail store using computer software. My store, LQ (pronounced “Look”), was created to offer women a complete styling experience by featuring a variety of apparel and accessories in one space.
The store carried an assortment of products, including tops, bottoms, bags, and shoes, allowing shoppers to build entire outfits. Throughout the project, I focused on creating an organized store layout, selecting merchandise, and designing a visually appealing retail environment. This experience helped me develop a better understanding of store planning, product placement, and the role visual merchandising plays in shaping the customer experience.
The store's logo features a hand with the brand name placed in the palm. This reinforces the idea that the perfect is always within reach. The design also symbolizes that customers will not leave empty-handed.